Fully transparent and direct. No surprises, clear commitments. That's how I've worked with my clients for more than three decades.
The failure points in a typical implant consult flow aren't guesswork. We know exactly what they are. Each piece of ICS is built to fix a specific break in the path from interest to booked consult.
Leads contacted within 5 minutes are 21 times more likely to qualify than those reached after 30 minutes. The average healthcare practice responds in over 2 hours. ICS installs speed-to-lead automation that responds within seconds of a form fill — before the patient moves on.
Over 30% of digital dental leads are never contacted. 75% of patients who don't connect on first attempt go directly to a competitor. A follow-up sequence keeps qualified leads engaged for up to 12 months — capturing patients who weren't ready on day one.
General dental websites convert 2–3% of paid implant traffic. A dedicated implant landing page — focused on a single action, matched to the exact search — consistently converts around 10%. Same ad spend. Dramatically more leads.
120 million Americans are missing at least one tooth. Fewer than 3 million have implants. That gap isn't a marketing problem — it's a conversion problem. The patients are actively searching. What's missing is a system built to move them from interest to a booked consult.
Different markets require some adjustment, but the architecture stays the same.
ICS controls the ad targeting, landing page, intake form, speed-to-lead response, booking confirmation, and long-cycle nurture. What we cannot control — and won't pretend to — is what happens once the patient is in your chair: how the consultation is run, how financing is presented, how treatment is accepted. Closing rates vary practice to practice. But your team is not left to figure it out alone.
That's exactly why the Practice Readiness Protocol exists. Before a single ad goes live, I work directly with your designated practice coordinator: two Zoom sessions covering financing conversation guides (CareCredit, LendingClub, Sunbit), a follow-up cadence for not-yet-ready leads, and a conversation framework built around listening and helping patients make confident decisions. I partner with your coordinator to make sure the human side of the system is just as strong as the technical side — before the first lead arrives. And the work doesn't stop at launch. Each month, the Monthly Improvement Protocol keeps the whole system getting better — collaboratively, with accountability built in.
Implant cases take time. Any system promising immediate revenue is skipping reality.
The system gets built, connected, and tested. The Practice Readiness Protocol is completed with your designated coordinator during this window — before a single ad goes live.
The acquisition path starts doing its job. Serious patients begin moving through the system and booked consults start showing up on your calendar. We begin the Monthly Improvement Protocol.
This is when you start seeing the first treatment cases from the earlier consult flow. That timing matters. It's more honest than pretending month one tells the whole story.
Once the system has enough time and data behind it, the goal is a more predictable monthly rhythm of booked consults and new implant cases.
Each month, we take an honest, data-driven look at the full pipeline together — what the system delivered, and how leads moved through the practice once they arrived. Together we identify one or two high-leverage improvements to implement. Before the meeting closes, someone is accountable for each one. The following month, we start by reviewing what changed.
Small, high-leverage improvements each month compound into dramatic shifts over time. For 30 years I've run collaborative, continual improvement processes with hundreds of professional organizations. I know how to make the work productive and the results real.
Every stage is tracked. Every month, we look at all of it together — and decide where to improve next.
Search clicks, landing-page conversion rate, form submissions. Where the top of the funnel is performing — and where it isn't. Most agencies stop here. ICS starts here.
Booked consults, show rate, confirmed appointments, treatment accepted. This is where most practices lose the most — not from lack of leads, but from friction between interest and the chair.
Unscheduled leads, no-shows, patients who went quiet before treatment. Each pattern is a signal. Reviewed monthly across the full pipeline, these signals tell us exactly where the next improvement belongs.
Every monthly review ends with one or two specific changes to make the following month — a tighter follow-up cadence, a revised offer, a coordinator coaching note. Not a report. A working session. A decision.
ICS combines a dedicated acquisition system — built to bring qualified patients in and move them toward a booked consult — with a collaborative monthly improvement process that drives rapid gains on both the system side and the practice side. It's built into how ICS works.
Every competitor in this space hides pricing behind a sales call or application process. ICS publishes it because you deserve to do your own math before getting on a call with anyone.
One-time. Covers the system build, configuration, integration with your tools, launch preparation, and the Practice Readiness Protocol.
Ongoing management of the acquisition system, campaign oversight, optimization, and direct access to Tom — including a monthly improvement protocol.
Typical monthly range, paid directly to Google. Varies by market size and competitive density — major metros run toward the higher end.
At a blended case value of $6,000–$8,000, five additional implant cases per month produces $30,000–$40,000 in new monthly production — against a total all-in investment of $7,000–$9,000. One additional case more than covers the management fee. Everything beyond that is net new revenue.
A qualified lead is someone who completed the intake form, confirmed at least one missing tooth, is seeking treatment within 6 months, and has acknowledged the general investment range. That's what I control and my commitment. If I don't deliver, I work my ass off the following month for free.
Successful partnerships only work with high trust. Trust means keeping commitments — even when it's difficult. When you partner with ICS, I am fully committed to your goals. After the system goes live, I stay accountable for it directly. I will be there — not an associate, not a ticket system.
Twenty minutes — I'll look at your market and tell you plainly whether this makes sense. No pitch. No pressure. Just an honest conversation about your practice and what's possible.
If your market is open, that's also when I'll confirm it.